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Case Study: Goop

A beauty icon

A modern lifestyle brand founded by actress Gwyneth Paltrow, Goop is a brand reknowned for its cutting-edge wellness, beauty and fashion advice.


Brief + Outcome

The Queen of style, Gwyneth Paltrow, was in need of an apron for the launch of her new Goop Skincare range in New York. Gwyneth and her team were inviting leading beauty editors and influencers to experience the range in person, while making healthy, clean Goop-approved smoothies to try at the same time – aprons essential! 

In answer to the brief, the Goop skincare range was complemented perfectly with the neutral hue of our Cargo Crew Otto Apron and customised with the Goop brand ‘G’ motif.

Something Special

The Goop team needed a custom “G” motif embroidered over the pocket of the apron – all to be done at time of order during the busy pre-Christmas period.

Thanks to our in-house embroidery service using state-of-the art Japanese embroidery machines, we were able to offer a seamless and premium customisation solution in record time, resulting in an Otto Apron personalised just for Goop.

linkLogo Embroidery
Our Modern Uniform Solution

In need of a fast turnaround during the busy pre-Christmas season, we were able to quickly help the Goop team by turning to our extensive capsule collection and identifying the Cargo Crew Otto Apron as the perfect tonal complement to Goop’s skincare brand.

With its neutral hue, leather strap and natural fibre fabric, our Otto Apron ticked all the requirements needed for the iconic launch. 


  • Customised branding
  • International delivery
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