Case Study - Stockland

How to Manage a Rebrand Uniform Roll Out: The Stockland Story

As part of Stockland's brand evolution, Cargo Crew was engaged to introduce a bold new uniform direction inspired by possibility, authenticity, and individual expression. 

Brief and outcome

When Stockland, Australia's leading name in property, came to us in 2023 for a rebrand on their uniform program, our goal was to do more than just update their work wardrobe; we aimed to involve their team in a transformative journey. The result is a collection of beautifully branded pieces that not only elevate Stockland's name but also shine a light on their people. Here is our story of success.

Job Function and Scale

The Stockland brief required a modern and flexible staff uniform that allowed for individual expression across 6 divisions:

  • Residential
  • Land Leasing
  • Shopping Centres
  • Retail
  • Logistics
  • Workplace
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Online ordering
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AUSTRALIA WIDE
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Leading With Uniform Logo Embroidery

As an award-winning uniform supplier, Cargo Crew was primed to give Stockland's badge of honour the attention it deserved. With branding being so key to the uniform game, we offered a logo embroidery service from the get-go. In fact, with quality logo work being so critical to a successful corporate uniform rollout, we offer an in-house embroidery service for complete control over every stitch. 

Our hands-on approach to logo embroidery has become a hallmark of how we simplify our clients' lives, and Stockland's case was no exception. Equipped with Stockland's new brand symbol, a dynamic reinterpretation of the 'Stockland S', we put needle and thread to work to weave new possibilities into key uniform pieces.

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From Site to Showhouse

Considering Stockland's scale, our uniform program for Stockland is built on empowering individual expression. This calls for a collection that is flexible enough to suit everyone, from active construction sites to showhouse floors. 

So, for Stockland's dynamic team, we rebranded a diverse range that includes everything from smart-casual tops, dresses, and chinos and skirts, to formal suiting. Each category offers a range of branded options to mix, match, style and adapt. Empowering individual expression while maintaining a cohesive aesthetic. 

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Smart-casual Rebranded

In rebranding Stockland's uniform, Cargo Crew focussed on redefining smart-casual in blues, checks and stripes. The collection includes modern crew knit jumpers and cardigans, tailored for a contemporary look, and pure cotton sweaters with soft fabric finishes and anti-pilling technology.

Plus practical pieces like branded polo tees and long sleeved shirts. Peak caps and webbing belts provide the finishing touch in this rebranded uniform program.

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Epic Style for the Suiting and Booted

Confidence radiates through a sharp suit, so for Team Stockland's suited and booted, we turned to the modern suiting aesthetics to set the tone. Enter slim-fits, tailored blazers and skirt options, pinned to perfection with enamel Stockland logo badges. And a range of dresses, proudly adorned with the Stockland logo in durable, white embroidery.

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Making Uniform Ordering a Breeze

Getting a nationwide team kitted out in a rebranded uniform can be challenging, but for Stockland's uniform update, we aimed to make it hassle-free. Leaning on our legacy of excellent customer service, we know that a corporate uniform rollout extends beyond the final stitch. By closely collaborating with Stockland, we streamlined ordering and logistics via a clearly communicated uniform program and an online portal for easy staff orders.

SHOWCASING TEAM STOCKLAND

In delivering Stockland's uniform rollout, we went beyond the norm with a 21-page lookbook that does more than show the uniforms; it shines a spotlight on the people who wear them. Cargo Crew's custom-designed lookbook for Stockland, featuring Stockland staff, captures the unique personalities behind the uniforms.

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